Eurowings Content Marketing
3x More Applications via Humor
Recruiting campaign for Eurowings — humor-based video production in "The Office" style, featuring only real employees. Client brief: show the real office culture. Result: 500K+ views and 3x increase in applications.
Qual era il problema?
Airlines struggle to attract talent in a competitive job market. Eurowings needed to stand out as an employer — showing the real people behind the brand, not just corporate job postings that blend into the noise.
Come l'abbiamo risolto
We created humor-based employee videos starring real Eurowings cabin crew and ground staff. Instead of polished corporate content, we let employees be themselves — funny, relatable, authentic. The videos went viral on YouTube and TikTok, tripling job applications while building genuine brand affinity with passengers who loved seeing the human side of the airline.
Employees as Stars
Real cabin crew and ground staff — not actors, not scripts. Authentic humor that no agency could fake.
Humor-First Strategy
Funny videos outperform job posts 10:1. We made aviation careers look fun, not just professional.
3x Application Increase
Employer branding that actually works: showing real daily life drove 3x more applications for open positions.
Cross-Platform Virality
YouTube for long-form, TikTok for discovery, Instagram for community. One production, three platforms.
Materiale della Campagna
Employer branding: "The Office" style works because it feels real. Use actual employees, not actors — the authentic awkwardness is what makes people apply.
Eurowings
Eurowings is a German low-cost airline and subsidiary of the Lufthansa Group, with hubs in Düsseldorf and Cologne.
Operating 140+ routes across Europe and beyond, Eurowings positions itself as the smart alternative to both legacy carriers and ultra-low-cost airlines — offering competitive prices with Lufthansa-quality service standards.
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4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.