Weight Watchers (WW) Influencer Marketing
WW: Legendary Creator Event
WW's legendary annual creator meetup — 50+ creators, Motsi Mabuse (Let's Dance star) giving personal dance classes, celebrity chef live kitchen, drone footage. Full-service from location scouting to creator travel, hotels, on-site moderation, and 200+ content pieces.
Qual era il problema?
WW's annual creator meetup had to be legendary. 50+ top creators flying in from across Germany, each expecting a VIP experience. The brief: Motsi Mabuse (Germany's biggest Let's Dance star), a celebrity chef, personal dance classes, gourmet dining — and every single moment had to be production-ready for social media. We handled everything. From scouting and securing the perfect location to organizing creator travel, booking hotels, arranging drone footage, coordinating on-site moderation, catering, and content spots. Full-service, zero gaps.
Come l'abbiamo risolto
We produced a full-service creator event from A to Z. Location scouting across Germany, securing the venue, organizing travel logistics for 50+ creators — flights, trains, hotels. On-site: professional moderation, drone crews for aerial footage, dedicated content spots at every station. Motsi Mabuse gave a personal dance class that had every creator filming. Celebrity chef Andi Schweiger cooked a live gourmet menu. 42 WW magazine covers were shot on-site. 41 social videos captured throughout the evening. 200+ posts and stories flooded feeds within 24 hours. This wasn't an event — it was a content factory disguised as the best night of the year.
Full-Service Event Production
Location scouting, venue booking, creator travel organization (flights, trains, hotels), on-site moderation, catering, drone footage — we handled every detail so WW could focus on their brand.
Motsi Mabuse: Personal Dance Class
Germany's biggest Let's Dance star gave 50+ creators a personal dance lesson. The room erupted. Every phone was recording. Pure social media gold.
Celebrity Chef Live Kitchen
Andi Schweiger cooking a gourmet menu live, book signing, personal interactions — food content that looked as good as it tasted.
200+ Content Pieces in One Night
42 WW magazine covers shot on-site + 41 social videos + 100+ stories. Drone footage, backstage moments, dance class clips — coordinated posting schedules maximized reach within 24h.
Materiale della Campagna
When Motsi Mabuse teaches 50 creators to dance and a celebrity chef cooks live — every phone is recording. That's not an event, that's a content machine. We handled everything: location, travel, hotels, drones, moderation, food, spots.
Weight Watchers (WW)
Weight Watchers (WW) is one of the world's most recognized wellness brands — millions of members, decades of cultural relevance. For their annual creator meetup, WW wanted more than a brand event.
They wanted a once-in-a-lifetime experience that 50+ creators would talk about for years. We delivered exactly that.
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