What did Social Media One do for puzzleYOU?

Influencer campaign for puzzleYOU — 3 creators including Rosi, Chrissi, Mari, Toy Tester and Lulu Leon generated 1M+ reach through custom puzzle content across TikTok, Instagram and YouTube.

What results were achieved for puzzleYOU?

1M+ Reach, 3 Creators, 5+ Featured Creators, E-Commerce Focus.

← All work puzzleYOU Influencer / E-Commerce / UGC

puzzleYOU Influencer Marketing — 1M+ Reach — Custom Puzzle Content

Client: puzzleYOU
Industry: E-Commerce / Gifts
Services: Influencer Research, Communication & Agreements, Content Planning
Channels: TikTok, Instagram, YouTube

1M+Reach

3Creators

5+Featured Creators

The brief01

E-commerce gifts compete on emotion, not features.

A puzzle is just cardboard pieces — until it shows grandma's birthday photo or the family vacation. puzzleYOU needed content that captured the emotional moment of gifting, not just the product. The challenge: making a physical product feel personal and shareable in a digital-first world.

The idea02

We built a YouTube-first influencer campaign with 5 family-focused creators (Rosi, Chrissi, Mari, Toy Tester, Lulu Leon) — each telling their personal puzzle story.

Long-form YouTube content allowed for genuine emotional storytelling: the moment of ordering, the anticipation of delivery, and the reaction when gifting. Personal story integration made each video inherently shareable, generating 1M+ reach through authentic family content.

Films

What we did

01
Family-Creator Network
5 creators with genuine family audiences — Rosi, Chrissi, Mari, Toy Tester, and Lulu Leon — each bringing a unique family dynamic.
02
Personal Story Integration
Each creator told their own puzzle story — birthday surprises, family traditions, or meaningful gifts — making content inherently emotional.
03
YouTube Long-Form Strategy
5 dedicated YouTube videos allowing full storytelling arcs — from ordering to gifting reaction — impossible in 30-second ads.
04
Cross-Promotion Network
Multiple family creators posting in coordinated windows — reaching overlapping but distinct parent audiences across channels.

What mattered

E-Commerce gifts: personalization-focused content creates emotional connection.

Puzzles with personal photos are inherently shareable content.

About the client

puzzleYOU is a German e-commerce company specializing in personalized photo puzzles — custom jigsaw puzzles created from customers' own photos. Founded as a family business, puzzleYOU has grown into one of Europe's leading personalized gift platforms.

Services