Goldeimer Content Marketing
7-Episode Cooking Show
A 7-episode cooking show for Goldeimer — social enterprise storytelling around gut health, produced end-to-end.
Qual era il problema?
Creating a cooking show for a brand known for toilet paper and social enterprise. The challenge: expanding Goldeimer's content universe beyond sanitation humor into food and gut health — a natural thematic bridge that deepens the brand's health and sustainability narrative.
Come l'abbiamo risolto
We produced a 7-episode cooking show centered on gut health — a thematic bridge from Goldeimer's sanitation mission to holistic health. End-to-end production covered concept, filming, editing, and distribution across YouTube and social channels. Serialized content built a dedicated audience: one video is a data point, but a series builds a relationship. The format combined entertainment, education, and social impact storytelling.
7-Episode Series
Serialized content builds audiences. Each episode deepened engagement — returning viewers, not one-time clicks.
Mission-to-Table Bridge
Connected Goldeimer's sanitation mission to gut health through cooking — an unexpected but powerful thematic link.
End-to-End Production
Concept, casting, shooting, editing, distribution — all from one team for consistent quality and storytelling.
YouTube as Long-Form Hub
YouTube for deep engagement, social clips for discovery. Each episode cut into 3-5 social teasers.
Materiale della Campagna
Serialized content builds audiences. One video is a data point, a series is a relationship.
Goldeimer
Goldeimer is a German social enterprise connected to Viva con Agua, producing fair-trade chocolate, coffee, and — most famously — toilet paper that funds sanitation projects worldwide. The brand combines social impact with humor, proving that serious causes can be communicated with a smile.
Goldeimer's "Kack-Kampagnen" (poop campaigns) are legendary in German social enterprise marketing.
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average of the last 12 months. Survey after consultation – online, by telephone or on site.