Electric Social Social Media Marketing — 2M+ Views, Fully Booked from Day 1
Full marketing setup for Electric Social, a new arcade bar at Berlin Alexanderplatz.
Building a distinctive brand voice on TikTok in an overcrowded content landscape.
The challenge: creating content so engaging that it breaks through the noise without relying on paid amplification — pure organic reach through creative excellence.
We developed a TikTok content strategy centered on trending formats with a unique brand twist.
Rather than following trends, we adapted them — adding the brand's personality to viral formats. Each piece of content was designed to be natively shareable, optimizing for saves and shares rather than just views.
- 01Trend Hijacking
Adapting viral TikTok formats with brand-specific twists — riding the algorithm while staying on-brand.
- 02Same-Day Event Coverage
Event content filmed, edited and posted within hours. Speed beats polish on TikTok — freshness drives 3x more shares.
- 03Vertical-First Production
Every shot planned for 9:16. No cropping, no letterboxing — native vertical content outperforms repurposed 16:9 by 2x.
- 04Save & Share Optimization
Content designed to be bookmarked and forwarded, not just watched. Saves signal quality to the algorithm.
New venue launch: TikTok creates instant awareness, Google Maps SEO builds long-term discoverability.
Combine both for sustainable foot traffic.
Electric Social is a digital-first brand operating at the intersection of social media and entertainment. Focused on creating engaging, shareable content across TikTok and Instagram, Electric Social represents the new wave of social-native brands that exist primarily in the digital space.
- TikTok Marketing
- Performance Ads
- CI Development
- Google Maps SEO
- Influencer Cooperations
- Content Production
Social Media Agency · Event Marketing · TikTok Agency · Instagram Agency
2M+ Views, 300K Likes — Lab Goes Viral
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.