TikTok content production for luxury fashion brands Balenciaga and Off-White — shooting accompaniment, BTS content and 3D design assets.
Qual era il problema?
Luxury fashion on TikTok is a paradox: the platform celebrates authenticity and rawness, while luxury brands are built on exclusivity and polish. The challenge: creating behind-the-scenes content that humanizes these iconic brands without diluting their aspirational positioning.
Come l'abbiamo risolto
We accompanied shoots as BTS content producers, capturing authentic behind-the-scenes moments for TikTok. 3D design assets and effects added digital craft to the content. The approach: show the process, not just the product. Backstage chaos, fitting moments, creative discussions — content that makes luxury feel human while maintaining its mystique. Exclusivity plus accessibility equals engagement.
BTS Content Production
Shooting accompaniment capturing authentic backstage moments — the process, not just the product.
3D Design Assets
Custom 3D effects and digital design assets adding a tech-forward layer to luxury content.
Dual Brand Strategy
Content production for both Balenciaga and Off-White — two luxury houses, distinct aesthetics.
Exclusivity Meets Accessibility
TikTok humanizes luxury: backstage chaos, fitting moments and creative discussions.
Materiale della Campagna
Luxury on TikTok: behind-the-scenes content humanizes the brand. Exclusivity + accessibility = engagement.
Balenciaga & Off-White
Balenciaga is a Spanish luxury fashion house founded in 1917 by Cristóbal Balenciaga, now part of the Kering Group alongside Gucci and Saint Laurent. Known for avant-garde designs and culture-defining fashion, Balenciaga is one of the most talked-about luxury brands in the world.
Off-White, founded by the late Virgil Abloh, bridges high fashion with streetwear culture.
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